A Night In or A Night Out

Marketing and Packaging Design

Background
Spanx, Inc, an American underwear maker focusing on shape-wear looks to promote new leggings with an influencer focused promotional package.

The Ask
Create a unique package for influencers and brand ambassadors to promote new leggings.

Solution
I collaborated with Spanx to promote their new line of leggings. The versatility of the products allows for different activities, this helped shape our influencer packaging. Whether enjoying a night out on the town, or ordering in and eating on the couch, Spanx brings something for everyone.

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