Background
In honor of Asian American and Pacific Islander Heritage Month, IN THE KNOW by Yahoo hosted four entrepreneurs to discuss what it was like starting their businesses and how they’ve incorporated their culture and community into their work.

The Ask
Establish Changemakers as a distinguished Gen Z and millennial brand and create ongoing buzz about the upcoming series of events.

The Result
Over 100 attendees, social media brand awareness and a unique 
space for Asian American and Pacific Islanders to have candid conversations. The event had meaningful impact, with engaging content which set the tone for future cultural calendar events.